Guidelines: ASCI-Guidelines For Social Media Influencers-India
The Advertising Standards Council of India (ASCI) on June 1, 2021, issued Guidelines for Influencer Advertising in Digital Media (hereinafter referred to as 'Influencer Guidelines'). The Influencer Guidelines primarily focus on having a disclosure on the promotional content & importance of due diligence related to the product that is being advertised. By these guidelines, consumers will be able to identify the difference between paid promotional content from influencer-generated content.